At House of Anaaya, we respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how House of Anaaya (“we”, “us”, or “our”) collects, uses, stores, and handles your information when you visit our website, place an order, contact customer support, or otherwise interact with our services.

By using our website or providing your information to us, you acknowledge the practices described in this Privacy Policy, subject to applicable law.

1. INFORMATION WE COLLECT

When you visit our website, create an account, place an order, make a payment, contact us, or interact with our services, we may collect information such as:

Personal Information

• Full name
• Mobile/telephone number
• Email address
• Billing address
• Shipping/delivery address
• PIN code and location information provided for delivery
• Order and purchase history
• Customer support communications
• Information voluntarily provided by you

Order & Transaction Information

When you make a purchase, we may collect information relating to:

• Products ordered
• Order value
• Discounts and coupon codes
• Payment status
• Shipping information
• Returns and exchanges
• Refunds, where applicable
• COD/RTO status
• Transaction and order reference numbers

Payments may be processed through third-party payment gateways. We generally do not directly store complete debit card, credit card, UPI credentials, or banking passwords where payments are handled by such payment providers.

Technical & Usage Information

When you access our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device information
• Operating system
• Website activity
• Pages viewed
• Referral source
• Date and time of visits
• Cookie and similar technology data

2. HOW WE USE YOUR INFORMATION

We may use your information for legitimate business purposes and as otherwise permitted by applicable law, including to:

• Process and fulfil orders
• Verify customer and order information
• Deliver purchased products
• Process payments
• Provide order confirmations
• Send shipping and delivery updates
• Provide customer support
• Handle eligible exchanges, returns, claims, and refunds
• Detect and prevent fraudulent transactions
• Manage COD and RTO risks
• Improve our website, products, and services
• Analyse website performance and customer behaviour
• Maintain transaction and accounting records
• Comply with applicable legal and regulatory requirements
• Resolve disputes and enforce our applicable terms

Where permitted by law and based on applicable consent or other lawful grounds, we may also use contact information for marketing and promotional communications.

3. MARKETING COMMUNICATIONS

Subject to applicable law and your communication preferences, House of Anaaya may send information regarding:

• New product launches
• Special offers
• Sales
• Discount codes
• Back-in-stock notifications
• Festival offers
• Promotional campaigns
• Other brand updates

These communications may be sent through channels such as email, SMS, WhatsApp, or other permitted communication services.

Where applicable, you may withdraw consent or opt out of promotional communications using the unsubscribe/opt-out facility provided or by contacting us.

Transactional communications relating to existing orders may continue even after you opt out of promotional marketing.

4. COOKIES & TRACKING TECHNOLOGIES

Our website may use cookies, pixels, tags, analytics tools, and similar technologies.

These technologies may help us:

• Remember customer preferences
• Maintain shopping cart functionality
• Understand website usage
• Improve website performance
• Measure advertising effectiveness
• Personalise content and advertisements
• Detect technical issues and fraudulent activity

Depending on our technology and advertising setup, third-party services may also place or access cookies or similar technologies.

You can manage certain cookies through your browser settings and, where provided, through our website's cookie controls. Disabling certain cookies may affect website functionality.

5. ADVERTISING & ANALYTICS

We may use third-party advertising and analytics services to understand website performance and measure or improve our marketing campaigns.

Depending on the services enabled on our website, these providers may process information about website visits, interactions, devices, and purchases in accordance with their respective policies and applicable law.

Where required, advertising or tracking technologies will be used based on appropriate consent or other lawful grounds.

6. SHARING OF INFORMATION

House of Anaaya does not sell your personal information as a standalone business practice.

However, we may share information where reasonably necessary with service providers involved in operating our business, including:

• Courier and logistics companies
• Payment gateways and payment processors
• Website and e-commerce service providers
• Cloud hosting and technology providers
• Customer support providers
• Communication service providers
• Marketing and advertising platforms
• Analytics providers
• Accounting and professional service providers
• Fraud prevention and verification services

Only information reasonably required to perform the relevant service should be shared with these providers.

We may also disclose information when required to comply with applicable law, legal process, court orders, government requests, or to protect our lawful rights and interests.

7. PAYMENT SECURITY

Online payments may be processed through third-party payment gateways.

House of Anaaya does not ordinarily receive or store complete sensitive payment credentials such as full card details, CVV, UPI PINs, or internet banking passwords when those credentials are entered directly into a payment provider's secure interface.

Customers should never share OTPs, CVVs, UPI PINs, or banking passwords with anyone claiming to represent House of Anaaya.

8. DATA SECURITY

We take reasonable organisational and technical measures designed to protect personal information under our control from unauthorised access, misuse, alteration, disclosure, or destruction.

However, no website, internet transmission, electronic storage system, or digital communication method can be guaranteed to be completely secure.

Customers are responsible for keeping their account credentials, passwords, OTPs, and other authentication information confidential.

9. DATA RETENTION

We may retain personal information for as long as reasonably necessary for the purposes for which it was collected, including:

• Order fulfilment
• Customer service
• Accounting and taxation
• Fraud prevention
• Dispute resolution
• Legal and regulatory compliance
• Establishment, exercise, or defence of legal claims

When information is no longer reasonably required, we may delete, anonymise, or otherwise dispose of it in accordance with applicable law and our data-retention practices.

10. YOUR PRIVACY RIGHTS

Depending on applicable law and the nature of the information we hold, you may have rights concerning your personal information.

These may include the ability to request access to certain information, request correction of inaccurate information, withdraw consent where processing is based on consent, request erasure where legally applicable, or raise a grievance regarding the handling of your personal information.

Certain information may need to be retained despite a request for deletion where retention is necessary to comply with legal obligations, maintain transaction records, prevent fraud, resolve disputes, or establish or defend legal claims.

To submit a privacy-related request, please contact us using the details provided below.

11. CHILDREN'S PRIVACY

Our website and products are not intended to knowingly collect personal information from children contrary to applicable law.

If we become aware that personal information has been collected in circumstances where appropriate consent or authorisation was legally required but not obtained, we may take reasonable steps to delete or otherwise appropriately handle such information.

12. THIRD-PARTY LINKS

Our website may contain links to third-party websites, applications, payment services, social-media platforms, or other external services.

House of Anaaya is not responsible for the privacy practices, security, or content of independent third-party services.

We recommend reviewing the privacy policies of those third parties before providing personal information to them.

13. FRAUD PREVENTION

We may use order, transaction, contact, delivery, device, and related information where reasonably necessary to detect, investigate, and prevent suspected:

• Fraudulent transactions
• Fake orders
• Repeated COD refusals
• Excessive RTO activity
• Payment fraud
• Misuse of promotional offers
• Abuse of return or exchange facilities

Where permitted by applicable law, we may restrict certain services, including Cash on Delivery, where there is a reasonable fraud or operational-risk basis for doing so.

14. CHANGES TO THIS PRIVACY POLICY

House of Anaaya may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, technology, or applicable legal requirements.

The latest version will be made available on our website with an updated effective or revision date where appropriate.

We encourage customers to review this Privacy Policy periodically.

15. GOVERNING LAW

This Privacy Policy shall be interpreted in accordance with applicable laws of India.

Any jurisdiction provision applicable to disputes will remain subject to mandatory rights and remedies available under applicable law.

16. CONTACT US

For questions, concerns, privacy requests, or grievances regarding your personal information, please contact:

HOUSE OF ANAAYA

Customer Support: +91 91515 30307
Email: info@houseofanaaya.com

Registered/Business Address:
6023/24, C-Block, 6th Floor,
Rajhans Fabrizo, Near Puna Patiya, Kangaroo Circle,
Godadara Dindoli Road, Magob,
Surat, Gujarat – 395010, India

We will endeavour to review and respond to legitimate privacy-related requests in accordance with applicable law.

By using the House of Anaaya website and services, you acknowledge that you have read this Privacy Policy and understand how your information may be handled as described above.